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Brand Vision

Enhancing women’s positive self image. Beautify the world with beautiful women inside out.

Brand Mission
Sincerely serving our valued clients’ at their best interest.

Brand Philosophy
“Fit & Healthy is the new sexy. A lifestyle change, not a quick fix.”

Value Proposition
Advocating positive self image. Advocating wellness and healthy weight management not at the expense of our clients’ health.

Brand Story

Cheryl W, founded by Cheryl Wee first began as a platform to share her years of personal experience battling with weight management problems and how she overcame it. Focusing on wellness and weight management for the young modern independent woman.

At Cheryl W, we focus on 3 Ws - Women, Wellness, and Weight Management. We adopt a healthy and gradual approach to weight loss, with the aim of passing the message of health, vitality, and positivity.

We don’t just focus on slimming but rather a sustainable weight management plan, being healthy and looking good at the same time. We aim to promote a positive and long-term lifestyle solution more than a quick fix.

Therefore, we customize our solutions that are suitable for our customers’ journey and will fit into their lifestyle habits.

With holistic wellness in mind, we hope to inspire and instill confidence in women, for them to feel good about themselves. We are on a journey to help you #findyourbestself.